SAN’IN
SAN’IN Tourism Promotion Enterprise is a local DMC based in Tottori and Shimane Prefectures. We collaborate with regional stakeholders to design immersive, meaningful experiences that connect travelers with the spiritual, natural, and cultural richness of San’in. Find out more about us.
Made by Myths.
Crafted by Nature.
A journey through time, spirit, and stillness in the lands where Japan begins. Nature, humans, and myths coexist in timeless harmony in San’in — a region in western Japan flowing between seas and mountains, spanning Tottori and Shimane Prefectures.
Here, the rhythms of nature shape not only the dramatic landscape but also the people, culture, and craftsmanship that have evolved over millennia. Ancient shrines, misty beech forests, sacred mountains, traditional crafts, and soulful cuisine invite you to explore a Japan steeped in authenticity and spiritual richness.
Tales Woven
Through Time
Considered to be the region where Japan begins, San’in is the starting page for tales of history, culture, and the spiritual world beyond.
Tales Woven
Through Time
Considered to be the region where Japan begins, San’in is the starting page for tales of history, culture, and the spiritual world beyond.
Finding Your Way
to San’in
Located 500km west of Tokyo, this region is easily accessible by plane or train. Reach Tottori or Shimane by train, or by direct flight in around 1.5 hours.
