About
Meet San’in
Our Story,
Our Region
San’in is a land of contrasts: spiritual yet grounded, wild yet welcoming. As one of the last untouched regions of Japan, it offers a rare glimpse into a slower, richer way of life where the divine and the daily are intertwined.
From sacred shrines like Izumo Taisha to ancient hot springs and mist-covered mountains, San’in is both a retreat and a revelation.
Take a wander through the wonders of this gorgeous region...
But who are the people promoting the beautiful San’in region? Meet the team and our goals for the future of tourism in San’in.
SAN’IN Tourism Promotion Enterprise
Address: 43 Tonomachi, Matsue City, Shimane Prefecture 690-0887
- Chairperson: Tsutomu Nabika Chairman, San’in Oxygen Group
- Vice Chairperson: Fumio Kotani President & CEO, Inaba Onsen Kansuitei Kozeniya
- Executive Director: Ken Nonami Representative Director, San’in Inbound Organization
- Project Director: Toru Hirose Representative Director, General Incorporated Association Expe
- Project Director: Nobuyuki Nakashima President & CEO, San’in Hawai Onsen Bokoro
The identity of San'in is rooted in the idea that nature and mythology are not separate from daily life, but part of its foundation. The gods live in the rivers and mountains. Stories shape how people eat, create, and worship.
Every ceramic bowl, every ritual dance, every sip of sake tells a story passed down through centuries. This is a land where things are still made by hand, shaped by nature, and connected by spirit.
Business
Activities
1. Tour coordination and land operator services in the San’in region, including arrangements for accommodation, transportation, restaurants, guides (through-guides and spot guides), and special experiences
2. Development of special experiential content, Guide training, Support such as training programs aimed at enhancing the value of tourism businesses and promoting collaboration.
